Winner and loser of the replace of March 2019

The primary Google 2019 replace resulted in main modifications within the total search outcomes. What unites the winners and losers of the replace of the core algorithm of Google 2019? Properly, Google has as soon as once more screwed the screws to get search leads to significantly delicate areas. Focused by these E-A-T applied sciences, analysis (experience, authority, reliability) is commonly an internet site for the well being sector. You can find right here the evaluation together with the winners and the losers of the primary official replace confirmed of the 2019 replace.

If the affect of this replace pursuits you, you possibly can instantly examine if a website has beneficial properties or losses in search engine optimization visibility in our analysis cloud:

. ] Verify visibility now

Google confirms the replace – and even suggests the title

The primary formally confirmed Google replace of 2019 has arrived – the deployment of the 2019 Central Algorithm Replace has been ongoing since March 12, 2019 and issues the outcomes of the general analysis. That is the primary time in 2019 that Google formally confirms an replace. The newest replace of the Google Core algorithm 2018 has additionally been formally confirmed. On the similar time, Google additionally suggests a reputation for the replace – "Primary Replace for March 2019". You can find all this info on the Google SearchLiasion Twitter channel:

As well as, Danny Sullivan additionally introduced the official launch of the deployment. Because of this, the worldwide deployment started on March 12, 2019.

Numerous workouts on health-related web sites

L & # 39; Evaluation exhibits that Google continues to be engaged on the search outcomes. for significantly delicate key phrase requests, for instance within the well being sector, vis. Following the EAT replace of August 2018, often known as Medic Replace, and EAT Replace No. 2 in early October 2018, it must be famous that many modifications made to the Google replace of March 2019 once more have an effect on the websites of this business.

is among the annual winners of our evaluation Google Winners & Losers 2018 within the well being sector, apotheken-umschau.de, this time vis-à-vis the principle losers with a lack of visibility of 8%, whereas netdoktor.de confirmed an 8% improve in search engine optimization visibility among the many area's high winners. belongs to the well being websites. Each domains have been among the many winners of the primary replace of EAT in August 2018.

Belief and branding turn out to be extra vital to Google

It additionally appears apparent that Google is especially delicate to delicate YMYL searches (Your cash or your life) The replace is now extra conversant in web sites that supply higher belief by a broader branding technique and theme, and in the identical breath, area of interest web sites on this space are much less intertwined.

For instance, Martin Missfeldt reported misplaced site visitors and misplaced income in virtually each space. He heals. These are primarily area of interest well being sector web sites reminiscent of bloodvalue.web, http://www.brillen-sehhilfen.de or erythrozyten.web. For all domains, it measured a lack of about two-thirds of the site visitors in comparison with the pre-update time as a result of replace; this goes hand in hand with a lack of gross sales of the identical quantity. He due to this fact suspects that updating his domains with, from Google's viewpoint, dropping the professional standing of his domains might need to do.

Consumer Alerts Purchase Even Extra Significance

Larger consumer sign weighting exhibits the next evaluation by Malta Landwehr, vp of merchandise at Searchmetrics. It clearly exhibits that the domains developed on Google Core Replace have the time spent on the longest website, the variety of pages seen per go to and the bottom bounce charge of their sector. That is very true within the climate, journey and e-commerce sectors:

This evaluation is thrilling as a result of it is among the rating components essentially the most "tough". If customers keep longer on a website, name extra pages per go to and return much less typically (!) Within the Google outcomes, the positioning appears to be doing one thing good. However additionally it is clear that optimizing these three values ​​isn’t the recipe for fulfillment for each search question. Many queries – and thus the underlying search intent – are answered solely exhaustively by a brief go to to the web site (which will increase the danger that Google will find yourself responding to such subjects itself) .

The consequences of Google are even clearer. March 2019 Principal updates, once we evaluate the median of Time On Website for all winners and losers. For instance, the winners of the replace in Germany have a time on website of two:40 minutes, 17% greater than the websites dropping the replace, whose common time on website is 2:16 minutes . As well as, the variety of pages per go to is greater among the many winners;

Time on website Variety of pages per go to Bounce charge
Winner 02:40 3.0 57% [Letauxderebondestlemêmequeletauxderebond”19659028] Losers 2:16 [19659025] 2.7 56%

This evaluation analyzes the winners and losers of the Google Replace Prime100. Domains have been eliminated for which no SimilarWeb information had been modified or visibility was lower than 10%.

Google Replace – Winners and Losers Prime100

Listing of the 100 greatest winners and 100 greatest losers of the week. The rating is predicated on absolute beneficial properties and losses on the search engine optimization visibility factors of the German Google index and was collected for the info level of March 17, 2019 in comparison with the Wor week. For comparability, the share change within the week previous the replace can also be proven. Not all domains inherit their modifications in Google Replace. Nevertheless, weekly information can provide a great first take a look at the affect.

Winner of the Prime100

Rank Area Visibility search engine optimization 10 Mar 2019 Visibility search engine optimization 17 Mar 2019 Absolute Improve ] Improve in Proportion
1 bild 813.090 919 048 105,958 13%
2 fb.com 2,798,368 [19659043] 2,868,881 [19659044] 70,513 3 %
3 trustpilot.com 288,499 353,025 64,526 22%
4 spiegel.de 1295897 [19659044] 1350332 54,435 4%
5 wikipedia.org 18446313 18497756 51,443 0%
6 giga.de [19659044] 467,635 515,649 48.014 10%
7 wdr.de 385.138 427.001 41.863 11%
8 nr.de ] 385,722 426.95 2 41,230 11%
9 zeit.de 522,451 563,573 41,122 8%
10 otto.de 434, 811 475,053 40,242 9%
11 br. 394,259 433,546 [19659043] 39,287 10%
12 Leo. org 431,507 468,821 37,314 9%
13 xnxx2.professional 30,929 67,425 36,496 118%
14 [19659043] google.de 579.838 615.934 36.096 6%
15 focus 913.886 947.948 34.062 4% [19659048] 16 fandom.com 120,152 152,206 32,054 27%
17 sport1.de 198,416 225,515 27,099 [19659044] ] 14%
18 schuelervz.web 5565 31,490 25,925 466%
19 netdoktor.de 290,451 314,109 ] 23,658 8%
20 pcwelt.de 324,071 347,667 23,596 7%
21 world vast . 832,559 855,648 23,089 3%
22 tripadvisor.de 534,303 557,377 23,074 4%
23 [19659043] amazon.de 5206486 5228959 22,473 0%
24 instagram.com 517,092 537,758 20,666 4% [19659048] 25 rbb-online.de 56,388 75,887 19,499 35%
26 Dict.cc 565,360 584,768 19,408 3%
27 ladenzeile.de 344,329 363,600 19,271 6%
28 winfuture.de 119,076 138,260 19,184 16%
29 morgenpost.de 130,594 149,236 18,642 [19659044] 14%
30 heise.de 848,554 866,951 18,397 2%
31 [1 9659042] shoop.de 15,859 32,288 [19659044] 16,429 104%
32 actual.de 266,944 283,348 16,404 6% [19659047] 33 gamestar.de 166,262 [19659044] 181,428 15,166 9%
34 gmx.web 236,986 251,512 14,526 ] 6%
35 medicalnewstoday.com [19659044] 23,676 38,185 14,509 61%
36 wer-kennt-wen.web 42,102 ] 55,642 13,540 32%
37 computerbild.de 1333896 1347398 13,502 1%
38 fernsehserien.de ] 271,416 284,848 13432 5%
39 arte.television 208,133 221,200 13,067 6%
40 Duden .de [19659044] 1057984 1071022 13,038 1%
41 bunte.de 198,635 211,646 13,011 7%
42 gala.de 377,871 390,692 12821 3%
43 berlin.de 272,607 285,330 12,723 5%
44 netzwelt.de 520,948 533,468 12520 2%
45 kalaydo.de 55,496 67,820 12,324 22%
46 wetteronline.de 244,536 256,856 12320 5%
47 autobild.de 310,940 323,221 12281 4%
48 stuttgarter- nachrichten.de 82.740 94.976 12.236 15%
49 rtl.de 487.646 [19659044] 499.766 12120 2%
50 cosmopolitan.de 49.173 60.856 11, 68 24%
51 derwesten.de 134,107 145,726 11,619 9%
52 Chiefkoch.de 336.106 347,693 11,587 3%
53 12gebrauchtwagen.de 90,101 101,535 11,434 13%
54 autozeitung.de 39,659 50,442
phrases 10783 27% 55 diziizlesene1.com 663 11,373 10710 1615%
56 . 265,863 276,508 10,645 4%
57 horizontal.web 31,764 42,271 10,507 33%
58 [19659043] westlotto.de 13,038 23,499 10,461 80%
59 microsoft.com 519,881 530,071 10190 2% [19659048] 60 justwatch.com 9,079 19,247 10,168 112%
61 [1 9659043] vimeo.com 61.225 71.327 10.102 ] 16%
62 pcgames.de 82,960 92,934 9974 12% [19659048] 63 prosieben.de 346,954 356,926 ] 9972 3%
64 fnp.de 25.048 34.994 9946 [19659044] 40%
65 Twitch.television 64,786 ] 74,695 9,909 15%
66 swr.de [19659043] 102.308 112.184 [19659044] 9876 10%
67 bz-berlin.de 77.468 87.297 9829 13%
68 [19659042] serienjunkies.de 88,720 98,513 9,793 11%
69 bildspielt.de 55,382 65,116 9734 18% [19659047] 70 extratipp.com 32,258 41,892 9634 30%
71 t-online.de 1171693 1181264 9 , 1965] 1%
72 moviepilot.de 221,149 230,706 9557 4%
73 zalando.de 477,678 19659043] 487,231 9,553 2%
74 merkur.de 210,324 219,856 9,532 5%
75 self-propelled and- sport.de 66,870 76,338 9468 14%
76 wa 91,754 101,053 9,299 10%
77 trivago.de 66,814 76,082 9268 14%
haz.de 95,211 104,456 9,245 10%
79 mirapodo.de 31,153 40,285 9132 29 %
80 coder-welten.de 119 9,171 [19659044] 9052 7.607%
81 billiger.de 65,204 74,151 ] 8,947 14%
82 langenscheidt.com 199,336 208,217 8881 4%
83 gabler.de 126,797 ] 135,595 8798 7%
84 internet. of 192,371 201,124 8753 5%
85 eventim.de 226,452 235,061 8,609 4%
86 [19659043] ebay.de 723,333 731,895 8,562 1%
87 filmstarts.de 278,422 286,813 8391 3% [19659048] 88 woxikon.de 120,415 128,670 8,255 7%
89 autoscout24.com 9,588 17,835 8,247 [19659044] ] 86%
90 omio.com 5743 13,977 8234 143%
91 anyxxx.professional 35,611 43,803 [19659044] ] 8,192 23%
92 game-2.de 7,981 16,157 8176 102%
93 tvmo lifetime of 139,997 [19659043] 148,148 [19659043] 8,151 6%
94 Mein-Schoener-garten. 59,166 67,175 8,009 14%
95 join.de 74,280 82,151 7871 11%
96 [19659042] kachelmannwetter.com 51,150 58,867 7717 15%
97 berliner-zeitung.de 82,316 [19659043] 90,031 7,715 9 %
98 lotto.de 57,702 [19659044] 19659044] 19659044] 19659048] kostenlosspielen.web 65,365 [7663[13%[99 dev-insider.de 7201 14,830 7629 106%
100 52.134 59,683 7,549 14%

Prime100 Loser

Rank Area search engine optimization Visibility March 10, 2019 search engine optimization Visibility March 17, 2019 Absolute Loss % of Loss
1 youtube.com 12 665 298 12472318 -192,980 -2%
2 [196596] 17] twitter.com 955,914 [19659043] 907,182 -48,732 -5%
3 apotheken-umschau.de 550,388 502,795 -47,593 -9%
4 gebrauchtwagen.de 53,156 19,726 [19659654] -33,430 -63%
5 Sueddeutsche.de 639,144 607,619 -31,525 -5%
6 gutefrage.web [19659044] 265,121 234,360 -30,761 12%
internet.de 581,378 552,576 -28,802 -5%
8 imdb.com 443,360 418,232 -25,128 [19659620] -6%
9 softonic.com 486,050 462,311 -23,739 [19659654] -5%
10 Your Account amazon.com 358,737 ] 335,751 -22,986 -6%
11 chip.de 2480176 [19659044] 245 7427 -22,749 -1%
12 pornokonig.com 35280 13,082 -22,198 -63%
13 City research. com 152,660 131,557 -21,103 -14%
14 linguee.de 834,647 815,200 -19,447 -2% [19659622] eurosport.de 102,633 83,537 -19,096 -19%
16 apotheken.de 90,009 [19659043] 71,330 [19659654] – 18,679 -21%
17 stern.de 901,647 883,601 -18,046 -2%
18 google.com [19659044] 1450559 1432636 -17,923 -1%
19 opodo.de 106,400 88,588 -17,812 -17%
] kaufda.de 164,133 146,433 -17,700 11%
21 MEINESTAD 344,762 328,231 [19659654] -16,531 -5%
22 helles-koepfchen.de 60,660 44,391 -16,269 -27%
23 YouTube. 17,325 1,601 -15,724 -91%
24 redwap.me 42,006 27,833 -14,173 -34% [19659656] tvtoday.de 158,765 145,356 -13,409 -8%
26 arbeitsagentur.de 233,313 220,144 – 13,169 -6%
27 staemme.ch 13632 771 -12,861 -94%
28 golem.de 336,136 323,348 -12,788 -4%
29 daydayshealth.com 24,424 12,458 -11,966 -49%
30 [19659651] ] 613,821 601,875 -11,946 -2%
31 deutschebahn.com 57,143 45,319 -11,824 – 21%
32 apple.com 979,346 967,671 -11,675 -1%
33 verivox.de 287,589 275,994 [19659654] -11,595 -4%
34 tz.de 155,114 143610 -11,504 -7%
meinprospekt.de [19659044] 65,804 54,789 -11,015 -17%
36 inside-handy.de [19659043] 182,418 171,590 -10,828 -6% [19659656] 37 diabetes-kids.de 15,503 4,748 -10,755 -69% [19659622] 38 diziizlesen1.com 10697 0 -10,697 out
39 ebay-kleinanzeigen.de 2032709 2022210 – 10,499 -1%
40 yahoo.com 191,931 181,553 -10,378 -5%
41 fb.com 24,119 14091 -10,028 -42%
42 [19659651] g ruenderszene.de 153,330 143,590 -9,740 -6%
43 wikia.com 38,201 [19659043] 28,527 -9,674 -25%
44 Deutschlandcard. of 50,245 41,002 -9,243 18%
45 nestoria.de 20,563 11345 [19659654] -9,218 -45%
] mopo.de 99,092 89,909 -9,183 -9%
47 pinterest.de [19659044] 267,291 258,182 -9,109 -3%
48 xing.com 302,355 293,323 -9,032 -3%
49 wunderweib.de 215,052 [19659043] 206,081 -8,971 -4%
50 google.com.br 10,660 1,775 -8,885 -83%
51 19659617] ccm.web 97,419 88,914 -8,505 -9%
52 rtl2.de 84,530 [1949] 59055] 76,045 [19659654] -8,485 10%
53 urlaubsguru.de 238,368 229,886 -8,482 -4%
54 wikivoyage .org [19659044] 238,909 230,726 -8,183 -3%
55 information.de 71,719 63,586 -8,133 -11%
56 manager-magazine.de 92,410 84,321 -8,089 -9%
57 payback.de 125,840 117,814 [19659620] – 8,026 -6%
58 babycenter.com 14,441 6556 -7,885 55%
59 reddit.com ] 67,318 59,446 -7,872 12%
60 pons.com 652,779 644,944 -7,835 -1%
61 [19659651] mail.ru 39,319 31,606 -7,713 20%
62 examine24.de [19659043] 356,907 349,273 -7,634 – 2%
63 deraktionaer.de 37,817 30,301 -7,516 20%
64 verywellhealth.com 21,073 13,582 -7,491 -36%
spotlight-online.de 65 17,582 10296 -7,286 -41%
66 kununu.com 313,944 306,752 -7,192 -2%
67 upjers.com 58,346 [19659043] 51,305 -7,041 12%
68 brigitte.de 280,902 273,891 -7,011 -2%
69 merriam -webster.com 54,732 47,787 -6,945 -13%
70 eurovision.de 28,940 22,018 -6,922 – 24%
71 donwetter.de 59,399 52,497 -6,902 12%
72 rottentomatoes.com 62,175 55,276 -6,899 -11%
73 warn on-line ungen.de 45.782 38900 -6,882 15%
74 lotto24.de 48,446 41,602 -6,844 -14%
75 Noizz.de [19659043] 30,000 23,181 -6,819 -23%
76 cosmopolitan.com 46,124 39,377 [19659654] -6,747 15%
77 ab-in-den-urlaub.de 178,961 172,270 -6,691 -4%
78 [19659651] rebuy.de 130,021 123,349 -6,672 -5%
79 sparkar.com 8568 1,912 -6,656 – 78%
80 Spotify.com 91,724 85,146 -6,578 -7%
81 free 67,602 61,249 [1 9459083] -6,353 -9%
82 sky.de 90,705 84,377 -6,328 -7%
83 autoscout24.de [19659044] 417,414 411,103 -6, 311 -2%
84 Cinema of 142,289 136,074 -6,215 -4% [19659622] 85 alleskralle.com 9110 2,904 -6,206 -68%
86 wetteronline.ch 10,263 4,059 – 6,204 -60%
87 [19659651] freemusicdownloads.world 17,407 11,253 -6,154 -35%
88 watson.de 40,160 34,070 -6,090 – 15%
89 bbc.co.uk 53,932 47,926 -6,006 -11%
90 webmd.com 76,472 70,508 -5,964 -8%
91 gutscheine.de 519 68 46,062 -5,906 -11%
92 Video games of thoughts. com 12,876 6,978 -5,898 -46%
93 sixx.de 103,892 98,058 -5,834 -6% [19659656] 94 gam es.co.uk 12,187 [19659043] 6,377 -5,810 -48%
95 dictionary.com 39.408 33617 [19659620] -5,791 -15%
96 unbiased.co.uk 22,771 16,989 -5,782 25%
97 ebay.com 69,719 [19659044] 63,954 -5,765 -8%
98 Specific 106,536 100,780 -5,756 -5% [19659622] vip .com 171,765 166,128 -5,637 -3%
100 hna.de 74,716 69,213 -5,503 -7%

Conclusion: Three methods to turn out to be winners sooner or later Google Updates

With the primary improve to official day in 2019, Google's once more strongly turned to the algorithmic screw. However how can web site house owners handle potential losses or arm themselves in anticipation of future updates from Google?

  1. Construct Model & Belief

One of many key investments for web site house owners is making a model and experience in a thematic section, so customers and Google belief the positioning. This creates long-term consumer loyalty and makes it extra unbiased of Google's particular person updates, as 80-90% of the site visitors isn’t from Natural Search, however direct site visitors has a a lot greater that means.


"The consumer expertise will all the time stay vital to Google. Web sites that aren’t after a transactional consumer journey right now merely should supply greater than a great holistic content material and know-how tailored to crawlers. "Malta Landwehr, vp of merchandise at Searchmetrics


Customers additionally are inclined to click on on Google's search outcomes. Consequence, in the event that they know the positioning. This results in higher consumer indicators and may have a optimistic long-term affect on rankings, site visitors and conversions. It might additionally embody changing into a model in a particular matter section. Area of interest websites devoted solely to key phrase teams are unlikely to create long-term alternatives for main manufacturers.

Customers belief manufacturers – permitting them to get higher indicators. This isn’t honest, however extra helpful to the consumer when he trusts the model. The unique operate of Manufacturers is to scale back analysis prices as a result of they belief the model. And this additionally applies to the content material.


"Customers belief manufacturers – this mechanically generates higher consumer indicators.That is actually not honest, however the consumer will get extra worth when he trusts the model. Manufacturers' authentic operate is to scale back search prices as a result of they belief the model, and that additionally applies to content material. "Philipp Klöckner, Analysis Technique Guide


  1. Be aware of the suggestions for high quality reviewers

Bien, la plupart d'entre vous connaissez probablement les directions de Google pour les évaluateurs de qualité, que Google publie pour la qualité des réviseurs. Notez manuellement les websites dans les résultats de recherche. Mais bon cœur: qui d’entre vous a-t-il travaillé à fond sur les 164 pages? En formulant des lignes directrices claires à l'intention des évaluateurs sur les sorts de résultats de recherche souhaitables, Google peut également transmettre de nombreux conseils allant du doc aux exploitants de websites Internet.

  1. Optimiser pour l'intention des utilisateurs

Ma web page répond-elle aux attentes des utilisateurs? Est-ce que je fournis précisément les réponses souhaitées par l'utilisateur? L'optimisation sur un, deux mots-clés principaux n'aide pas. Cependant, le seul traitement holistique des sujets ne mène pas toujours au succès. En principe, chaque sujet, chaque query requiert son propre kind de réponse.


"L'erreur fondamentale que tout un chacun pense est de penser que l'utilisateur peut" ralentir artificiellement "l'utilisateur. Ce n'est tout simplement pas le cas, automobile lorsque quelque selected est difficile ou dure plus longtemps, l'utilisateur ne passe pas plus de temps mais retourne à Google. " Philipp Klöckner, marketing consultant en stratégie de recherche


Quelles sont les attentes des utilisateurs pour un sujet donné? savoir quelles questions connexes sont posées et quelle intention – de navigation, d’info ou transactionnelle – se cacher derrière une requête de recherche est mieux déterminée par un logiciel – la suite Searchmetrics contient toutes les données d’analyse que vous devez optimiser pour les intentions de l’utilisateur; Pour une première analyse de l'analyse, vous trouverez également notre livre blanc sur les facteurs de classement de area of interest

Vous souhaitez savoir si votre website Internet – ou peut-être la concurrence – est affecté par la mise à jour de Google?

Vérifier la visibilité maintenant