What has changed? First ideas and reactions

Feedback and comments on Google's March 2019 base update (aka Florida 2) are generally more optimistic than negative. A common theme to many people in the SEO community is that Google's March 2019 update behaves like a rollback from previous updates.

It is interesting to note that some publishers have noted links to links and their rankings.

update I had noticed many reports of aggressive spiders by GoogleBot. I do not know if there is a link between an aggressive spider, links and the update. But it was interesting to see this in the period before the update.

  Screenshot of a report showing an aggressive analysis by GoogleBot "width =" 800 "height = "446" sizes = "(maximum width: 800px) 100vw, 800px" data-srcset = "https://cdn.searchenginejournal.com/wp-content/uploads/2019/03/googlebot-crawl-errors.png 800w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/03/googlebot-crawl-errors-480x268.png 480w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/03 / 03 / googlebot -crawl-errors-680x379.png 680w, https://cdn.searchenginejournal.com/wp-content/uploads/2019/03/googlebot-crawl-errors-768x428.png 768w "data-src =" https: // cdn.searchenginejournal.com/wp-content/uploads/2019/03/googlebot-crawl-errors.pngBefore updating the main algorithm, many online reports have asked questions about the aggressiveness of GoogleBot. This screenshot shows how GoogleBot had tried to explore the admin pages on a WordPress site.

UPDATE: Updated Google Names & # 39; Main Update March 2019 & # 39;

There was a ridiculous amount of discussion and debate about the name of this update. . But we now have an official name, via Danny Sullivan, head of Google's research.

Brett Tabke on the Core Update of March 2019

Brett Tabke is the founder. of WebmasterWorld marketing forum and Pubcon Search, social media, marketing conferences . Tabke is someone whom I consider to be one of the founders of modern SEO.

Many of the SEO practices we take for granted come from ideas suggested by Brett on WebmasterWorld. The acronym SERPs was invented on WebmasterWorld.

This is Tabke who had been informed in advance by Google of this update at the recent Florida Pubcon Conference. I asked Tabke what he thought of this update so far:

"Well, as you can see on the Google forum, we're a little too early to say.

Originally, Google's advice was as follows. some of the biggest updates we've seen in "a long time" (their words). Until now, it seems that this is not the case.

In fact, I think we may be witnessing a rollback of some of the latest updates. "

Tabke's review of the update seems to be a step backwards, a well-stated observation, and a common theme for many publishers is how their sites bounce back from previous algorithms.

SEMrush in the March 2019 Update

I contacted SEMrush to see if they could share any preliminary data or results regarding Florida 2. Here's their answer:

All of next, I can tell you the basic things we see in Sensor about Florida 2:

1. The overall volatility levels are not significantly higher than those of Google's unwanted Google Updates
2. The Update models are almost identical on Desktop vs. Mobile
3. All the countries we follow are affected, but Germany and especially France and Italy seem to be lagging behind. one day
4. Up to now, the most affected categories are cars and vehicles, health, pets and pets

WebmasterWorld discusses the March 2019 base update

A discussion on WebmasterWorld, members were reporting more winnings than losses. Tabke wrote:

"Traffic on several sites that Penguin abused has rebounded considerably. … I delivered them for dead. Then you noticed the affiliates' earnings on them this morning for the first time in a year. The traffic was very high. (400 unique per day at 2500) "

Another WebmasterWorld member immediately responded with a similar anecdote from a formerly penalized site who also returned to the rankings.

  Screenshot of a WebmasterWorld message "width =" 800 "height =" 492 "sizes =" (max -width: 800px) 100vw, 800px "data-srcset =" https://cdn.searchenginejournal.com/wp-content/uploads/2019/03/penguin- comment.png 800w, https://cdn.searchenginejournal.com /wp-content/uploads/2019/03/penguin-comment-480x295.png 480w, https://cdn.searchenginejournal.com/wp-content/ uploads / 2019/03 / penguin-comment-680x418.png 680w, https : //cdn.searchenginejournal.com/wp-content/uploads/2019/03/penguin-comment-768x472.png 768w "data-src =" https://cdn.searchenginejournal.com/wp-content/uploads/2019 /03/penguin-comment.png A forum member commented on how their previously penalized website has returned to search results.

Then further down the discussion, another A member said:

"… there is definitely an anchor text link element to the changes of today. hui. I have a huge amount of exact match links thanks to the copy-and-paste box that I had on my site since about 2002 and that contained an exact match link. All of my well-established pages that have exact correspondence links are trashed, but the new pages that I've put in place a few months ago and that have almost no links are doing well and even win. "

Black Hat Reaction

Comments from a private Facebook group on Facebook pointed out that sites based on automatic link creation tended to drop in. Several comments addressed directly to me and Facebook private groups Indicated that SERPs were losing sites with heavy anchor text optimization.

An anchor text is the term used to create a link to another site. typical is "click here." The optimization of anchor text creates links with specific words like anchor in order to influence search engines.

I want to point out that the Correlations between anchor text optimization and ranking changes are unreliable. Although anchor text optimization may seem to be the cause, it could also be related to the quality of the anchor text. site on which the link was obtained.

The low quality of a link may have a delayed reaction from Google. Generally, the link works, then it stops working because Google devalues ​​the power of the link.

A manual overoptimization action generates a warning in the Google Search Console. Everything else is usually a devaluation of a link.

In the Black Hat forums, the reaction was more optimistic than negative. More and more members of the Black Hat forum registered gains, and then members registered losses.

Summary of Basic Update for March 2019

As Tabke has observed, it is still too early to draw any conclusions. But it's useful to know the current position of the digital publishing community in response to Google's update.

In the past, Google had revealed details of major changes to its algorithm. If the update formerly known as Florida 2 is indeed a major change, as it was telegraphed to Tabke, I expect Google to provide general details about what has changed in the near future.

Additional Resources

Pictures of Shutterstock, Edited by the Author
Screenshots by Author, Modified by the Author