The first update of the basic algorithm of the year is available

WhatsApp emails and newsletters were the first to be released last night: rumors are circulating in the SERP. In addition, Google has itself confirmed the update via Twitter

The implications of this update evoked by Google " March 2019" Core Update "are already Well advanced in the Data of the Toolbox of today In this blog post, I summarize the first results and show exemplary winners and losers of this main update

What is an update of the main algorithm? General Updates on the ranking algorithm, which have a more important impact in many areas Unlike in the past, is often unaware of which direct objectives Google is pursuing with this update .

This is probably due to the fact that Google relies less on conventional classification algorithms to human input, but more and more self-learning, [1 9459006] algorithms created by the machine . This blog post contains other basic thoughts about it.

How to recognize affected domains?

The domains concerned by this update record a very characteristic increase in the daily visibility history of the toolbox / Waste of 14.03. the 15.03. (today) All right, you can see that, for example, hoeffner.de:

With the winners of this update, it looks similar – from 14.03. the 15.03. there is a important change in the visibility index . Previously, the domains concerned did not generally show any significant difference in terms of visibility.

Winners of this update

The common point of basic updates is that not only are there losers, but that many areas are clearly affected by these updates advantage ]. This table contains a list of the winners of the last update:

Selection of Enhanced Visibility Domains in the Update Domain

SI 08.03. SI 15.03. Benefit (19659015) absolute)
otto.de 157.04 228.17 71.14
focus of 272.83 322, 68 49.85
real. 111.68 146.01 34.33
netdoktor.de 158.98 192.39 19659017] 33.42 [19659032] bild.de 167.56 193.32 25.76
Giga.de 76.19 101.57 25,38
Tripadvisor .com 304.68 325.34 20.66
Chiefkoch.de 226.15 244.38 18, 23
trustpilot.com 43.93 60.91 16.98
leo.org 84.34 100.96 16.62 19659053] my-Schoener-garden .com 35.15 49.95 14.81
Spieg el.de 343.06 357.09 14.03
sueddeutsche.de 197.86 211.81 13.95
ebay. of 350.99 364.90 13.91
winfuture.de 23.24 36.90 13.66
check24.de [19659017] 193.48 206.40 12.91
pcwelt.de 89.04 101.63 12.58
gabler.de 59,71 71,68 11,97
Kicker.de 35.86
24.06 11.80 ladenzeile.de 120 66 131.37 10.71
tvserserien.de 52.92 63.50 10.58

It should be noted that many affected areas are already present in the two major updates of last year (main update in March 2018 and Medic Update in August).

losing this update

With the losers of the current update, it is clear that with apotheken-umschau.de and apotheken.de two areas of the area "Your money, your life "are particularly affected. But even a furniture retailer like hoeffner.de loses more than half of its visibility on Google:

Selection of domains having lost considerably of their visibility in the update

Domain SI 08.03. SI 15.03. loss (absolute)
apotheken-umschau.de 334.8 212.2 -122.6
apotheken.de 50.3 , -30.2
stern.de 297.2 273.4 -23.8
kununu.com 125.9 105 , -20.8
holidaycheck.de 349.8 330.2 -19.6
gutefrage.net 74.1 54 -19.6
autoscout24.de 142.4 123.4 -18.9
hornbach.de 121.5 102 7 -18.8
booking.com 237.1 218.7 -18.4
Immobilianscout24.de 181.3 165, 2 -16.1
xing.com 149.7 133 8 -15.9
expedia.de 156.2 141.2 19659017] -15.1
stepstone.de 113.1 99, 0 -14.1
softonic.com 75.0 [19659016] 61.0 -14.0
t-online.de 321.6 [19659018] 307.8 -13.8
wunderweib.de 92, 6 79.2 -13.4
meinestadt.de 197.6 [19659018] 184.2 -13.3
hoeffner.de 22.8 19659016] 10.4 -12.4
linguee.de 248.6 [19659018] 236.2 -12.4
swoodoo.com 55.2 44.2 -11.0

Even with these losers, many areas are already present responded to previous basic updates. It goes without saying that Google is working on the same parameters again, possibly adjusting the evaluation criteria or updating the underlying data.

Conclusion

Google again released one of updated central algorithms of large size and far-reaching . The effects are already clearly visible in the SERPs and therefore also in the Toolbox data and concern many areas.

As it was already the fifth (or, according to the counting method, the sixth) update of the series, it can be assumed that will follow more updates in this form . The intense agitation will not be a solution to the problems of ranking a domain. In the current perspective, the following procedures are recommended:

  • Read and understand the guidelines of the Google Quality Assessor – Google clearly states in the guidelines (download in PDF) its own point of view on research and the content dar. Create offers for researchers.
  • Facing the Intention of Research of your visitors – What does the user want exactly from me? You will need to answer this question for each page that should be included in Google. Here, the distinction between different types of intention is useful. More in this blog post or here in the podcast.
  • There are no general rules for content created / revised on this basis. You will need to customize the group of keywords that you want to use with them and take into account the expectations of users in this [micro-niche . The current session frequency podcast is a good start and our content wizard (currently in beta) is moving in this direction.

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