In a Google Webmaster Hangout, a writer requested if it was acceptable if the AMP model of the web site lacked structured knowledge. Google replied that it was OK. But in addition warned that the desktop and AMP variations of the content material should be equal.
AMP stands for Accelerated Cell Pages
Accelerated cell pages are different variations of the content material designed to be downloaded shortly. AMP is a Net framework designed to supply a superior person expertise to customers whereas assembly the writer's wants for promoting show.
When displaying AMP content material, it’s specified that the content material between the usual model of the online web page and the AMP model should be similar.
Workstation and AMP content material should match
In response to Google's tips, the desktop model and AMP model of an online web page should match. The issue with this query is whether or not an online web page would violate Google's tips if the structured knowledge within the desktop model of an online web page was lacking from the AMP model of an online web page.
John Mueller's response supplies an attention-grabbing perception into the division of meta-content, comparable to structured knowledge and visual content material by the positioning customer.
AMP structured knowledge could also be lacking
That's the query that was requested:
"With the desktop model, I’ve structured knowledge however no AMP model. Does this violate Google's coverage due to two completely different variations? "
Right here's how Google's John Mueller responded:
"It doesn’t violate our insurance policies."
Then, Mueller warned that the content material seen to web site guests ought to match between the 2 variations:
"However we actually need the AMP model to be equal to the conventional model of your web site.
Structured knowledge subsequently typically pose fewer issues than content material, navigation, or inside linking. All this should be equal on AMP. Thus, when customers entry your AMP web page, they don’t obtain a decreased web page that doesn’t serve their wants. "
This is sensible as a result of structured knowledge is metadata. Apart from meta-descriptions and titles, most metadata is meant to be used by browsers and search engine robots. They don’t seem to be often completed by customers.
Watch the Hangout Webmaster right here.