bookmark_borderGoogle excludes pure lead technology from My Enterprise

Google My Business

Google has made it clear that solely corporations that generate leads are ineligible for My Enterprise listings.

Lead technology is an exercise during which some corporations specialize. The so-called lead technology corporations intention to carry collectively potential clients and suppliers of services.

Google now formally has these corporations excluded in its phrases and situations for entries within the service trade My Enterprise.

Google My Business: excluded lead generation companies

Curiously, this level within the german model not talked about on the web page.

Additionally excluded are properties for lease, on the market, vacation houses and vacant flats. Gross sales and rental places of work are licensed. Common programs and occasions organized in corporations belonging to 3rd events and for which there isn’t a energy of legal professional are additionally excluded.

Corporations that solely generate leads ought to due to this fact now not seem in Google My Enterprise. The query is to what extent Google strictly enforces this directive and whether or not exceptions are attainable.

Christian Kunz

By Christian Kunz

search engine marketing skilled. Do you want recommendation on your web site? Click on right here.


Article publications on stable magazines and blogs

We cooperate with numerous publishers and bloggers and might due to this fact supply article areas on virtually 4000 blogs on virtually all topics:

    – Sustainable hyperlink creation, no search engine marketing community
    – Excessive visibility values, no expired area
    – Single cost, no contract

For every article publication, we create top quality content material with at the least 400 phrases and publish the article with a DoFollow Bach hyperlink to your web page in {a magazine} or weblog of your selection.

Ask us for examples with out obligation

SEO 2020 competition

bookmark_borderGoogle: The next additionally applies to unpaid visitor messages: set the hyperlinks to "nofollow"

Guest post

Hyperlinks in visitor posts with out financial consideration should be set to "nofollow" or "sponsored". The issue isn’t the cost, however the institution of hyperlinks.

Visitor posts are nonetheless in style as a hyperlink constructing instrument. The precept is straightforward: an creator publishes an article on a 3rd website and consists of on this article a hyperlink to his personal website. The operator of the exterior website receives content material, the creator a related backlink. In truth, a win-win scenario.

Nevertheless, Google sees it otherwise: Johannes Müller had already declared in Aprilthat hyperlinks in visitor articles needs to be set to "nofollow". Visitor contributions as a method of making hyperlinks would subsequently solely be of restricted use, as a result of regardless of new therapy of "Nofollow" by Google These hyperlinks are unlikely to contribute to the rating of linked pages.

Visitor contributions are sometimes paid by the creator in an effort to present the operator of the publishing website with an extra incentive. These can be bought backlinks, a gross violation of Google’s webmaster tips.

However what about when a visitor article is printed with out financial consideration? Would hyperlinks with out "nofollow" be good then?

This isn’t the case, as Johannes Müller defined on Twitter. Paying isn’t an issue, inserting hyperlinks is problematic. If hyperlinks are supplied, these needs to be marked with "rel nofollow" or "sponsored rel". Nonetheless, visitor posts are a great way to succeed in a wider viewers:

Google: links from unpaid guest posts should also be "nofollow"

Google stated within the present 2019 Webspam report that hyperlink spam may be acknowledged higher and higher. This time period consists of hyperlinks that violate Google's tips for site owners, together with hyperlinks from visitor posts with out "nofollow" or "sponsored". These hyperlinks are ignored by Google. Due to this fact, the query arises whether or not writing visitor articles for the only objective of making hyperlinks all the time is sensible.

Cowl picture: Copyright Artur –

Christian Kunz

By Christian Kunz

web optimization knowledgeable. Do you want recommendation on your web site? Click on right here.


Article publications on strong magazines and blogs

We cooperate with numerous publishers and bloggers and might subsequently supply article places on virtually 4000 blogs on virtually all topics:

    – Creation of lasting hyperlinks, no web optimization community
    – Excessive visibility values, no expired area
    – Single cost, no contract

For every article publication, we create prime quality content material with at the very least 400 phrases and publish the article with a DoFollow Bach hyperlink to your web page in {a magazine} or weblog of your alternative.

Ask us for examples with out obligation

SEO 2020 competition

bookmark_borderGoogle: the font of an internet site is irrelevant for website positioning

Google SERP

The font on an internet site will not be related to Google and has no impact on website positioning. Nevertheless, it is very important select the fitting font for an internet site.

The font used on an internet site initially has no impact on rating and show in Google search. Johannes Müller wrote on Twitter that it’s best to simply use the font that works finest for an internet site:

Google: the font doesn't matter for SEO

In contrast to the font, Google makes use of the font measurement – acknowledge completely different textual content parts similar to titles.

However the police additionally play a job in relation to profitable analysis – if solely not directly. Selecting an easy-to-read font that matches the web site may end up in a greater consumer expertise and subsequently happier customers – with the end result that they arrive again and usually tend to make hyperlinks. And that may really have an effect on the rating.

Christian Kunz

By Christian Kunz

website positioning knowledgeable. Do you want recommendation to your web site? Click on right here.


Article publications on strong magazines and blogs

We cooperate with numerous publishers and bloggers and may subsequently supply article areas on virtually 4000 blogs on virtually all topics:

    – Creation of lasting hyperlinks, no website positioning community
    – Excessive visibility values, no expired area
    – Single fee, no contract

For every article publication, we create top quality content material with a minimum of 400 phrases and publish the article with a DoFollow Bach hyperlink to your web page in {a magazine} or weblog of your alternative.

Ask us for examples with out obligation

SEO 2020 competition

bookmark_borderWebsite positioning weekly assessment week 19/20 | Website

SEO weekly review week 19/20

This week, we're displaying you the important steps to maintain your web site as wholesome as potential from a UX perspective. We’ve summarized a information for the Google Developer Weblog for you and highlighted a very powerful factors once more. As typical, you'll additionally discover our choice of vital Website positioning and OM information of the week, just like the Could 2020 replace. Have enjoyable studying!

Measures for a wholesome web site

For long-term success
To insure your web site, you must optimize it in order that the
The standard of the person expertise all the time stays excessive. Google has an inventory for that
Internet Vitals Created That Can Assist You Get UX In Numbers
specific and potential to enhance your web site
acknowledge. Google has launched a number of instruments previously few years
(Flagship, PageSpeed ​​Insights, Search Console Pace ​​Report, Chrome Person
Expertise Report) to check the efficiency of your web site. Name in consultants
these instruments often and might present them with very helpful knowledge for optimization
, whereas many lay folks usually discover it troublesome to measure the quantity of knowledge
many instruments correctly. You don't have to be knowledgeable developer to make use of
to have the ability to work with these instruments. To begin somewhat on this topic
Google launched the Internet Vitals Initiative.

Essential net

So-called Core Internet Vitals can be utilized for every web page and should be measured by every area proprietor. You’ll be able to view this knowledge with the entire Google instruments talked about above. The metrics that make up these Core Internet Vitals will evolve over time. The present package deal in 2020 contains the next three elements: loading, interactivity and visible stability. These three elements are measured as follows:

The three vital elements of the Web with ideal values ​​"class =" lazyload wp-image-57786 "data-srcset =" Web-Vitals -Aspekte.png 948w, 300w, https: // www. seo-trainee .de / wp-content / uploads / 2020/05 / Core-Web-Vitals-Aspects-150x46.png 150w, / Core- Web-Vitals-Aspects-768x234.png 768w "data-sizes =" (max width: 948px) 100vw, 948px
  • The most important contentious portray (LCP): With the
    LCP measures the charging velocity. For a superb person expertise
    content material will probably be displayed inside 2.5 seconds.
  • First entry delay (FID): With the FID
    measured the velocity at which you’ll work together with the web site. For a superb person
    The experiment will need to have a web page inside 100 milliseconds on an entry
  • Cumulative structure offset (CLS): With the
    CLS measures visible stability. For a superb person expertise
    the structure stays fixed and there aren’t any sudden adjustments.

The important thing to a superb person expertise is to optimize your web site with a purpose to get as shut as potential to the best worth of those three elements.

So measure
Internet fundamentals

Based on Google, the primary lifeblood of the online is crucial for any net expertise. Due to this fact, you too can search and consider these statistics in lots of Google instruments. The Chrome Person Expertise Report, for instance, collects anonymized person knowledge from the three Core Internet Vitals. This enables area homeowners to shortly and simply view efficiency knowledge from their very own web site with out implementing difficult evaluation instruments on the positioning. You get this knowledge with out having to make use of instruments like PageSpeed ​​Insights and the Search Console velocity report. Nonetheless, you don't get an actual evaluation for the person pages, which is commonly essential to carry out an correct prognosis. Nonetheless, numerous Google instruments will make this potential within the close to future.

Core Web Vitals can be measured with these tools "class =" lazyload wp-image-57787 "data-srcset =" Web-Vitals-Tools-1024x257.png 1024w, 300w, https: // 150w, /05/Core-Web-Vitals-Tools-768x193.png 768w, 1039w "data -sizes = "(max width: 1024px) 100vw, 1024px

Internet Vitals

Even when the Core Internet Vitals
that include important measures, there are additionally different measures
a superb person expertise is extraordinarily vital. These different important net capabilities serve
usually as help for the three key factors. For instance, measurements The climate
at First Chew (TTFB)
and First contentious portray (FCP) the 2 elements
loading time and will be very helpful with particular person evaluation
Issues with the LCP to repair. Metrics like that Whole blocking time
and Time for interactive (TTI) are a part of
Expertise of interactivity. Nonetheless, these parameters are troublesome to measure and
is subsequently not a part of the Core Internet Vitals.


Internet Vitals are a good way for builders to check the standard of the person expertise of their web site on the Internet. However these alerts usually are not but excellent, which is why enhancements are additionally consistently being made on this space. Core Internet Vitals are related to all web sites and can quickly be obtainable for assessment with nearly all of Google’s analytics. If the important parts of the core of your web site change, it might have far-reaching results in your web site. Because of this the optimizations that result in optimistic change are value it. If you wish to be taught extra about Core Internet Vitals, you are able to do so on Google's web page.


  • The Could Core 2020 replace is on-line: Google introduced on Twitter that the brand new Could 2020 replace for Core 2020 is now on-line. The replace ought to be totally deployed within the coming days. As with each main replace, Google is, as anticipated, lined for brand new options. Sistrix wrote a contribution in which you’ll comply with the present observations. The article is stored updated and all notable adjustments in visibility are reported.
  • New Google evaluation software for podcasts: With the introduction of Google Podcasts, the search engine has made it simpler for customers to search out and browse podcasts. Now there’s a new function that enables podcasters to view numerous statistics on the podcast. The brand new software known as Google Podcast Supervisor and has a number of statistics on the person's listening to habits. All extra info will be discovered within the GoogleWatchBlog article.
  • Search Console Experiences now additionally for particular bulletins: Final month, Google launched a brand new particular advert system to focus on current analysis adjustments from Corona. Now there’s a new report within the Search Console for web sites which have applied structured knowledge on particular advertisements on the web page. Doable errors and warnings will be seen right here, in addition to the pages the place the function will be put in. On the Google Webmaster Central weblog, one can find all the small print on this topic.
  • Google indexes photographs solely as soon as: In the event you use photographs in your web page greater than as soon as, Google will solely index them as soon as. It was beforehand identified that Google makes use of totally different info to distinguish photographs, akin to captions, metadata and outdated textual content. What's new is that Google can be inspecting picture recordsdata. This was introduced by John Mueller within the newest webmaster hangout. You’ll find extra info on this matter within the Website positioning Südwest article.


  • Time for a disruptive change in content material technique: Particularly in occasions of disaster, it turns into significantly clear how vital good communication is and subsequently a superb content material technique. However even when the Content material Advertising Institute performed its fourth survey on content material administration and technique surveys, it turned out that many firms usually are not paying a lot consideration to content material administration and good content material technique. content material. You’ll find out what different outcomes the survey has introduced and what it means in your content material technique at
  • Optimize conversion with PPC touchdown pages: Sometimes, particular PPC web sites are hidden from engines like google, which implies that PPC touchdown pages ought to solely be discovered when the person clicks on a paid advert. Not like regular web sites, these PPC touchdown pages additionally include much less "further" info, which reduces buyer distraction and will increase conversion on the similar time. At Portent, you'll discover the highest seven ideas for an optimum PPC touchdown web page.
  • The benefit of product movies and good examples: A product video is used to current your product in a brief, entertaining and various means. A possible buyer wants much less time to look at a product video than to learn a product description in textual content. On the one hand, this has the benefit that the conversion charge will increase and, however, buyer loyalty in on-line commerce is elevated. At one can find seven examples of profitable product movies.

Suggestions of the week

  • Evaluation of the Website positioning market in two hours: SEO is consistently evolving and techniques and metrics have to be reconsidered with every replace. As a reader's tip this week, we’ve got a Sistrix article on this matter for you, which explains how one can deal with a quick and environment friendly market evaluation and customise your Website positioning technique. Click on right here for the Sistrix weblog article.
  • Webinar "After consciousness is earlier than consciousness – rework the marketing campaign": The ultimate a part of the free webinar sequence "RIP Press Launch – Distributing Content material On-line" by eology GmbH will happen on Could 20, 2020 from 2 p.m. to three p.m. The theme of the final half is "After consciousness is earlier than consciousness – rework the marketing campaign". You’ll be able to register for the webinar at this hyperlink.

Have a pleasant week finish

Benjamin and Website positioning interns

Website positioning intern

"A profitable web site design is sort of a good joke – it doesn't have to be defined!". These phrases from my former instructor formed me very early and motivated me to pursue a profession on the earth of digital media. For the reason that referencing in all my As knowledgeable intern and as a scholar, my curiosity and my fascination for the sphere had been aroused, which led me to the artaxo crew, the place, as an Website positioning intern, I want to deepen my data on SEO with a purpose to assist unused customers. Uncover the potential of internet sites.

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bookmark_borderGoogle Chrome: Google is taking motion – intrusive and annoying video promoting is blocked (examples)


Google Chrome has lengthy contained an inner advert blocker that mechanically removes annoying advertisements and solely shows acceptable advertisements in customers' browsers. What’s boring and what’s acceptable is set by the Coalition for Higher Advertisements, of which Google is after all additionally a member. Unacceptable new types of promoting have now been introduced within the movies, which is able to now not be allowed in a couple of months.

<img src = "” alt=”brand in darkish mode google chrome "width =" 1500 "peak =" 1000 "class =" alignnone size-full wp-image-89903 "srcset =" – chrome-dark-mode-logo.jpg 1500w,×200.jpg 300w, https: //www.googlewatchblog . de / wp-content / uploads / google-chrome-dark-mode-logo-768×512.jpg 768w,×683 .jpg 1024w,×400.jpg 600w, /google-chrome-dark-mode-logo-800×533.jpg 800w "sizes =" (max width: 1500px) 100vw, 1500px”/>

Google Chrome 80 is right here: tab grouping is coming, no FTP, cookie modifications and fewer notifications

The Coalition for Higher Advertisements has now outlined three new types of video promoting that may now not be thought of acceptable as of August 2020 and can subsequently be blocked by the Chrome browser. Blocking happens after a number of ranges of warning and, within the worst case state of affairs, refers to all ads throughout your entire web site. Yow will discover extra particulars on this course of on this article.

Movies are actually focused and three new types of promoting have been outlined that are now not acceptable based mostly on 45,000 consumer rankings. The three types of promoting are most likely acquainted to many customers and the Google YouTube video platform is at the moment additionally violating one in every of these measures. Site owners now have till August 5, 2020 to take away or adapt these types of promoting, in any other case there’s a danger of the implications linked above. The next types of promoting now belong to the evil division:

<img src = "” alt=”video advert 1 "width =" 836 "peak =" 836 "class =" alignnone size-full wp-image-108483″/>
Lengthy commercials in entrance of a video that may be skipped for greater than 31 seconds and never after 5 seconds on the newest.

<img src = "” alt=”video advert 2 "width =" 836 "peak =" 836 "class =" alignnone size-full wp-image-108484″/>

Advertisements in the course of a video that interrupt the video. (You possibly can at the moment discover it on YouTube)

Google wins so much with YouTube: Google reveals gross sales of the video platform and G Cloud for the primary time

<img src = "” alt=”video advert 3 "width =" 836 "peak =" 836 "class =" alignnone size-full wp-image-108485″/>
Advertisements that seem within the center third of the video and canopy greater than 20% of the video.

" Google Chrome 80 is right here: tab grouping is coming, no FTP, cookie modifications and fewer notifications

" Chrome for Android: New Browser Brings Tab Teams, Tight HTTPS and Fewer Notifications

Google Glass: Google information glasses are again – Glass Enterprise Version 2 can now be ordered (video)

(Chrome Weblog)

By no means miss any Google information once more: subscribe to the GoogleWatchBlog publication
Subscribe to the GoogleWatchBlog publication