Modifications to the structure of the web site could have an effect on the looks of an internet site in search, even when the content material and URLs stay the identical.
If you’re contemplating giving your web site a brand new structure, bear in mind that such adjustments can impression your search. This additionally applies if the web site content material and URLs stay the identical.
Like John Müller within the webmaster hangout on September 25 defined, changes to web site structure could impression search show. Altering components on the web page akin to using web page titles, inner hyperlinks, or offering further context for the articles can have an effect. Simply because the content material and URLs have stayed the identical doesn't imply that the major search engines don’t have anything else to judge. The results of adjustments could be constructive or unfavorable. Due to this fact, it’s a must to be very cautious with any adjustments and examine them rigorously, as Müller went on to elucidate.
A while in the past, John Müller identified that that even supposedly minor adjustments like altering a WordPress theme can affect rankings.
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By Christian Kunz
search engine marketing skilled. Do you want recommendation on your web site? Click on right here.
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