bookmark_borderGoogle responds to DuckDuckGo's claims to customization

Google's Danny Sullivan has responded to DuckDuckGo's claims and allegations round Google's biased search outcomes.

Right here is the video of DuckDuckGo:

DuckDuckGo tweeted him:

Now that you simply've watched the video, right here's how Danny Sullivan responded to this tweet:

I’m on trip so I should not have time so as to add shade, however I wished to emphasise it. I don’t suppose I've seen Google react on to the content material of DuckDuckGo.

Dialogue Discussion board at Twitter.

bookmark_borderGoogle goes (once more) in opposition to the lease of subdomains and directories

Already greater than 11 years in the past, I tackled the topic right here within the weblog: giant, dependable web sites hire an entire subdomain or listing of their area to a 3rd get together. Usually with out data or approval of the positioning search engine optimization crew.

This third get together makes use of Google's general belief in all the area and runs its personal web page of questionable key phrases which have a better rating on Google than on an unknown area.

In latest days, the topic appears to have been again on the agenda in Google. In consequence, a few of these collaborations have been considerably worse than earlier than. Stern.de is an effective factor to see. There are at the moment two highly effective subdirectories providing third-party presents:

Each directories (stern.de/vergleich and stern.de/gutscheine) of the identical day clearly misplaced visibility in Google's outcomes. An analogous growth will be seen in different areas and in different nations. Here’s a desk with the numbers of 25 domains or subdomains of domains left to 3rd events:

Profitable websites on international domains

web site nation Visibility 2019-08-27 Visibility 2019-07-27 change
https://www.stern.de/vergleich/ of 40.4767 74.3012 -45.5%
https://www.aftonbladet.se/rabattkod/ himself 37.3634 57.9056 -35.5%
kleinanzeige.focus.de of 58.872 57.3748 2.6%
https://www.tradera.com/rabattkoder/ himself 20.9205 26.1085 -19.9%
https://www.newsnow.co.uk/classifieds/ United Kingdom 23521 24.5576 -4.2%
rabattkoder.expressen.se himself 25.3647 23.362 8.6%
https://www.svd.se/rabattkod/ himself 12.1242 22.3108 -45.7%
https://www.stern.de/gutscheine/ of 13.169 22.2677 -40.9%
https://www.newsweek.pl/kupony-rabatowe pl 16.1364 19.8753 -18.8%
https://www.fakt.pl/kodyrabatowe/ pl 11.0012 13.6511 -19.4%
https://www.oficinadanet.com.br/cupons br 8.4407 10.9138 -22.7%
kodyrabatowe.interia.pl pl 9.0854 9.7642 -7.0%
https://www.tecmundo.com.br/cupons br 8.0925 9.4753 -14.6%
https://www.oe24.at/vergleich/ at 9.3804 8.8751 5.7%
https://www.ig.com.br/cupons/ br 1.9723 8.7574 -77.5%
codepromo.lexpress.fr Fri. 7.2552 8.1564 -11.0%
https://www.metronieuws.nl/kortingscodes nl 4.5499 6.8313 -33.4%
vergleich.computerbild.de of 6.8213 6.3882 6.8%
kortingscodes.advert.nl nl 6.0764 6354 -4.4%
gutscheine.focus.de of 4.4358 5.8461 -24.1%
codespromo.lefigaro.fr Fri. 5.32 5.7086 -6.8%
discountcode.dailymail.co.uk United Kingdom 5.6212 5.3285 5.5%
https://www.unbiased.co.uk/vouchercodes United Kingdom 3693 5.2646 -29.9%
rabattkod.gp.se himself 4.7444 4.0352 17.6%
https://www.autobild.de/vergleich/ of 2.0236 3.6653 -44.8%

Along with the key losers, there are additionally many examples of any such lodging, the place visibility has remained secure and even gained visibility within the final month.

An evaluation of the visibility of 150 instances reveals that the visibility of those instances has decreased by virtually 20% in all areas over the last month.

Danny Sullivan commented on the official Twitter account for the webmaster's communication on the topic:

Considerably, public consideration on the topic is at the moment being pushed by an nameless twitterAnd depend Medium.com. The creator doesn’t agree along with his actual identify, however has a devoted opinion on the great and the unhealthy. The sustainability with which he approaches the topic means that he doesn’t do it as a interest, however that he’s motivated by financial concerns.

conclusion

And day by day, the groundhog greets. An rising variety of search engine optimizations are gaining new consideration. Looking back, the danger for web site operators, particular person sub-domains or rental directories was slightly low. Google is just within the rating of the rented content material and never the content material of all the area. A assure that it nonetheless works, however there’s none.

bookmark_borderGoogle: Canonical Hyperlink Juice Hyperlinks to a URL

canonical

Defining a Canonical hyperlink to a URL can, in line with Google, have a constructive impact on the URLs in query and be certain that the indicators are targeted on that URL.

If equivalent content material is accessible from a number of URLs, you should use a Canonical hyperlink to inform Google which URL to index.

A canonical hyperlink may assure that the rating indicators of various URLs are targeted on the popular URL. Johannes Müller has now declared this on Twitter. As well as, the Juice hyperlink goes to the suitable URL. A canonical hyperlink features as a "multi-position linkage strain valve":

Google: Canonical Link focuses Link Juice on a URL

Muller additionally wrote that canonical hyperlinks would assist Google perceive the Webmaster's preferences for his or her URLs. These should not redirects.

A easy canonical hyperlink isn’t sufficient to mark a favourite URL. Google makes use of extra indicators akin to hyperlinks within the Sitemap, redirects and inner hyperlinks.

about It may occurthat regardless of present Canonical hyperlinks, Google provides choice to exterior websites within the rankings on which copies of the unique content material could be discovered. These so-called subscribed content material may even profit from the backlinks of the unique content material. On this case, we converse of Hyperlink reversal,

Cowl picture: Copyright fotomek – Fotolia.com


Christian Kunz

By Christian Kunz

search engine marketing skilled. Do you want recommendation in your web site? Click on right here


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bookmark_borderThe Google Search Console shows new picture search knowledge for AMP pages

Google has begun to show within the Search Console knowledge associated to a brand new picture search function launched final month.

The info will probably be tracked for pictures showing on the AMP pages and can work together through Google's new "drag-and-drop" function, which is unique to AMP.

The lately launched function gives researchers with quick access to the web page by which a picture seems. While you faucet a picture within the cellular search outcomes, a pop-up navigation window seems with the AMP model of the already loaded web page.

Researchers can then slide your finger up within the browser window to show the total web page; from the place the title "slip to go to". You’ll be able to see it in motion within the instance beneath:

The Google Search Console displays new search data for AMP pages "width =" 346 "height =" 600 "data-src =" https://cdn.searchenginejournal.com/wp-content/ uploads / 2019/08 / 97ac7e58-15e4 -40fd-af77-975d2bb1729d.gif

The info will seem within the search console below "AMP on the outcomes of the picture." You’ll be able to entry this knowledge by going to the Search Look part of the Search Outcomes Report. From there, filter the info by pictures and right here's what you'll see:

The Google Search Console displays new image search data for AMP pages "width =" 629 "height =" 205 "size =" (max-width: 629px) 100vw, 629px "data-srcset =" https://cdn.searchenginejournal.com/wp-content/uploads/2019/08/c06401a0-2639-427f-8539-865334f1bfab.jpeg 629w, https://cdn.searchenginejournal.com/wp-content/uploads/2019 / 08 / c06401a0-2639-427e 8539-865334f1bfab-480x156.jpeg 480w "data-src =" https://cdn.searchenginejournal.com/wp-content/uploads/2019/08/c06401a0-2639-427f-8539- 865334f1bfab.jpeg

If you happen to already use AMP in your website and you’ve got a verified property of the Search Console, you shouldn’t do something extra. The info will probably be robotically tracked.