OMK 2019 recap – Weblog Search engine

This yr, the OMC was held for the eighth time. The Search engine optimization united workforce is taking part for the second time and we’ve attended many thrilling conferences. In our recap, we summarize for you an important conclusions of the conferences.

Leuphana University building by Stararchitetk Daniel Libeskind

After a welcome speech by Bernd Althusmann, Minister of the Economic system, Labor, Transport and Digitization of Decrease Saxony, the primary one begins straight away Speech delivered by Prof. dr. Tobias Kollmann:

"Digitize, it's altering"

However not within the unfavorable sense. As a professor of IT and enterprise administration and founding associate of Autoscout24, Kollmann is an skilled in digitization. Nonetheless, for a lot of SMEs, this course of continues to be an extreme demand profitable digitization of an organization, apart from the know-how, above all braveness the mandatory amendments actually too obtain,

Teacher. Dr. Kollmann at the OMK 2019

The cell first? – not all the time!

After the somewhat attention-grabbing speech, we wish to do it now Search engine optimization information hear: in his speech on elevated gross sales because of elevated visitorsc on his personal web site Christian Seigwasser, managing director of, USA. talked about Cellular First. In his opinion, there are nonetheless industries the place Visitors on the desktop is considerably larger is like cell sharing. We don’t come to the introduction of a Responsive net design Nonetheless, it’s helpful to precisely analyze the extent of the desktop / cell a part of the web site and which machine visitors has a better conversion price so as to optimally optimize the content material of the web site. these units.

The pioneers of voice search are in demand

Norman Nielsen (@brandkraft), the previous Zalando Head and skilled in voice search, not solely has thrilling instruments akin to Racasse, with which the goal teams will be handled very exactly on the premise of very many consumer information.

Norman Nielsen at the OMK2019

His presentation additionally centered on the fascinating Voice search by topicWhen requested how many individuals within the viewers had been already utilizing voice assistants, solely three listeners responded, however it’s plain that voice search is growing. Nielsen says that, particularly in Germany, many corporations wouldn’t have voice search in any respect on the agenda, so the pioneers right here can get a decisive benefit. True to the motto, "first come, first painted". It makes excellent sense to develop a clear Fascinated about Alexa and her expertise Voice search and FAQ markup at mixNielsen stated.

Additionally vital, in accordance with Nielsen's opinion sooner or later:

  • the Optimization of wealthy extracts, as a result of solely these are usually related to the voice.
  • Velocity ​​Optimization Web page and al preload belongings, in order that potential clients don’t rebound instantly.

Jens Fauldrath – OnPage Audit – What to contemplate when

The lecture of the realized science librarian (@termfrequenz) began with bitter Criticism of the premises this yr's OMC and rightly so. The constructing, imposing from the skin, has fainted on the seventh ground as a result of density of the group within the corridors, too small seminar rooms and quite a few stair marathons.

After this brief introduction, he began with a conventional tutorial definition:

  • Audit -> Evaluation of the present state
  • Idea -> New plans
  • Upkeep -> Structural Commentary of Improvement

Jens Fauldrath at the OMK2019

his Process for an OnPage or OnSite audit He described as follows:

  1. Google Analytics: What are essentially the most precious and worthwhile pages
  2. Search Console: SERP Efficiency Evaluation
  3. Perceive the structure of knowledge. How is the steerage / navigation of the consumer structured?
  4. Traditional OnPage Audit (Meta-Title, H1, …)
  5. aggressive evaluation
  6. IT-Search engine optimization: Technical standing of the location

To seek out structural issues, it is crucial on this context to section the web site into several types of pages. For instance, a web site on Barfen has been divided into two varieties: Store and Weblog. These classes might then be additional elucidated.

The phrase "Search engine optimization instruments have zero expressiveness" he repeated a number of occasions. In the identical means good Search engine optimization service supplier his consumer not simply pop scores on the desk, ship him an inventory of 1,000,000 404 or 302 errors, however above all give options alongside the way in which. This problem-solving ability cannot present a Search engine optimization instrument, so an occupation with the related website is important.

How does OBI arrive on the prime of the SERPs?

How is it OBI to the Prime of the search outcomes? Benedikt Kirch: An summary of the Search engine optimization technique of Baumarktriesen prime quality content material! The main focus right here is on "downside consciousness", that’s, the supply of content material that addresses buyer points and questions. Amongst different issues, with prime quality DIY directions and expertly examined suggestions, succeeds Buyer journey already beginning to reply a query. In fact, a radical evaluation of demand and profitability is finished prematurely, eg. primarily based on the revenue margins of sure merchandise. the OBI content material choice guidelines you possibly can see the slide:

Benedikt Kirch, OBI SEO at OMK 2019


For me it was the primary main convention and, in consequence, it was thrilling to see for the primary time stay Search engine optimization and on-line advertising and marketing codecs, which I solely knew from Twitter and Co. Related conferences on Search engine optimization have been extraordinarily adopted. Partly so good that, sadly, we couldn’t observe the convention of Anke Probst, as a result of the room was closed. Along with the partially overcrowded rooms, we had an incredible day with thrilling lectures at OMK 2019 in Lüneburg. We’re wanting ahead to the climate!