Google's new hyperlink attributes are designed to assist Google higher perceive

Gary Illyes of Google has repeated: the explanation Google has launched these new hyperlink attributes, sponsored and ugc sponsored attributes, is barely to assist Google higher perceive the hyperlinks on the Internet. Gary stated you didn’t have to make use of it. Should you do, it’s going to assist Google.

It’s best to a minimum of proceed to not observe paid or sponsored hyperlinks, however you do not want to tag them as sponsored or use the brand new attributes. You’ll be able to nonetheless use the outdated nofollow. After all, Google might determine to disregard nofollowed hyperlinks on sure websites or sections, in the event that they determine sooner or later, with the brand new guidelines.

To be clear, Gary Illyes from Google stated this a month in the past:

However he repeated it on stage at PubCon:

Since this solely helps Google, and doesn’t essentially profit you, would you implement it?

Dialogue Discussion board at Twitter.