Google: When viewing a featured snippet, the web page is now not repeated in pure search outcomes

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Google has made a major change: if a web page has been chosen because the supply for a featured snippet, it’ll now not seem in the remainder of the natural search outcomes.

Beforehand, pages chosen by Google for a featured snippet have been additionally displayed in regular natural search outcomes. Above all, they appeared in one of many first positions. This resulted in repetition of content material on the SERPs. The reason being that Google solely selects pages for featured snippets that may anyway obtain good rankings and that Google trusts.

Google has now modified this presentation, as confirmed by Danny Sullivan. Any more, the pages that function the supply for a featured extract will now not be repeated in natural hits. This could equalize the analysis outcomes. The excerpts offered are thought-about one in every of ten outcomes on a search outcomes web page:

Google: When viewing a featured snippet, the source page is no longer displayed in organic results

The fascinating query is whether or not the change impacts solely the primary web page of search outcomes or whether or not the pages for which a featured snippet is learn can seem on one of many following search outcomes pages. For now, it seems that the related pages have solely been moved to the second web page of search outcomes:

Featured excerpts: relevant pages are moved to the second page of search results

Total, this is a crucial change that can definitely add selection to the search outcomes pages.

Cowl picture: Copyright Justin – Fotolia.com


Christian Kunz

By Christian Kunz

web optimization professional. Do you want recommendation in your web site? Click on right here.


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