Google's Danny Sullivan confirmed that Google is updating its algorithm. He called this another basic update. Brett Tabke, of PubCon, was warned by Google that a major update was imminent. It was previously decided to call Update Florida 2. It was reported to Google that this update was important and important.
How is this Google update?
According to what we have said, this update is important. The information that I have been given is that this update is one of the biggest updates for years .
In the past, when a big Google update occurred, it usually involved the incorporation of something that deeply changed the ranking of sites. The update last year incorporated what Google called Neural Matching.
It is therefore reasonable to assume that something of this magnitude has been implemented, judging by the credible inside information that I have received.
What is the purpose of this basic update?
An extended basic update means that Google does not target any particular niche or signal, such as quality. In a vast update of its main algorithm, Google does not target anything.
Some players in the SEO industry think that Google "targets" specific sectors. John Mueller, of Google, has always denied that broad-based updates target specific niches.
Extended-base updates do not target websites, niches, or qualities. That's why Google said that in the main updates, there was nothing to fix.
The best approach to understanding a main update is to set aside the misconceptions that Google is targeting low page quality or niches. Then focus on the factors related to relevance.
How to Respond to a General Base Update
I have analyzed many websites affected by general base updates.
A common problem that I have discovered is what seems to me a change in the way Google interprets a search query. This can affect the ranking of a page.
Many other factors can also affect the ranking of a webpage, such as links. Links remain a very important ranking factor.
What is a basic update?
Basic updates are improvements made to Google's general algorithm to better understand search queries and web pages.
accurately match search queries to web pages and improve user satisfaction.
It can be said that the underlying goal of all major updates is to improve user satisfaction.
One of the previous major updates concerned the introduction of the matching of neurons. (learn more about the neural matching algorithm here). The neural match did not target anything. It was simply a way to improve the relevance of web pages in search results so that they respond better to a search query.
Why is the update called Florida 2?
The Google update on Florida was important in the early 2000s. It was named so because the change of algorithm coincided with the Pubcon Florida SEO conference.
Rumors about this update also coinciding with this conference, so it was decided by Brett Tabke, founder of Pubcon and WebmasterWorld, to name this update Google. Florida Update 2. WebmasterWorld has traditionally called Google Updates.
Sullivan proposed the previous advice of March 12, 2018 on the main updates. This directive was a statement made in a tweet that there was nothing to correct.
Here is what this tweet said:
"There is no" solution "for less powerful pages than to stay focused on creating quality content. . Over time, your content may increase compared to other pages. "
In my opinion, this could mean that it might be the relevance of the content and / or links to the search queries. It's a change on Google's side.
It is therefore difficult to determine why a page is no longer ranked. But, according to my analyzes of the sites having lost the classification, these indices are there.
Read the discussion on the WebmasterWorld Forum here: Update 2 from Google Florida March 12, 2019
Read the announcement Google's official tweet here This week we published the tweet update from a broad base algorithm .