Google: Structured knowledge not required for chosen snippets

  Indexing

It’s not essential to have structured knowledge on an online web page for Google to show the chosen snippets of the web page.

Chosen excerpts are a much less necessary variant of search outcomes: they at all times seem above pure outcomes and occupy far more house than a standard consequence snippet.

Regardless of occasional discussions of the results of the chosen extracts on the site visitors. they’re in excessive demand. However for Google to show a Net web page snippet, it often must be high of the natural outcomes. A web page ranked for a specific key phrase past the highest 10 is unlikely to get a particular excerpt.

It’s not mandatory for Google to show a particular snippet for it to be structured. Johannes Müller confirms this new discovery on Twitter:

 Google: Structured data not required for selected extracts

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The scenario is totally different with wealthy snippets: these search outcomes, which include further parts reminiscent of dates or stars, are solely displayed by Google if the respective pages include the information corresponding structured buildings.

Cowl photograph: Copyright Justin – Fotolia.com


 Christian Kunz

By Christian Kunz

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