It’s not essential to have structured knowledge on an online web page for Google to show the chosen snippets of the web page.
Chosen excerpts are a much less necessary variant of search outcomes: they at all times seem above pure outcomes and occupy far more house than a standard consequence snippet.
Regardless of occasional discussions of the results of the chosen extracts on the site visitors. they’re in excessive demand. However for Google to show a Net web page snippet, it often must be high of the natural outcomes. A web page ranked for a specific key phrase past the highest 10 is unlikely to get a particular excerpt.
It’s not mandatory for Google to show a particular snippet for it to be structured. Johannes Müller confirms this new discovery on Twitter:
The scenario is totally different with wealthy snippets: these search outcomes, which include further parts reminiscent of dates or stars, are solely displayed by Google if the respective pages include the information corresponding structured buildings.
Cowl photograph: Copyright Justin – Fotolia.com
By Christian Kunz
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