Google responded to a Wall Avenue Journal survey claiming that Maps hosted thousands and thousands of faux listings.
The article discusses intimately the difficulty of faux listings in Google Maps. Right here's an instance of what The Journal found in a New York neighborhood:
"A seek for plumbers in an space of New York discovered 13 pretend addresses on the highest 20 Google search outcomes. Solely two of the 20 places are the place they are saying and settle for clients on the listed addresses, that are required for Google Maps bug lists. "
Whereas some pretend listings solely direct clients to ghost companies, others exist to rip-off clients with massive sums.
In different instances, opponents set up false lists to misdirect clients. That is strictly forbidden by Google, however the Wall Avenue Journal signifies that the technique is just not nicely carried out.
In keeping with WSJ sources, lots of of 1000’s of faux lists seem each month:
"Lots of of 1000’s of faux advertisements are popping up on Google Maps each month, in accordance with specialists. Google says that it catches many others earlier than they seem. "
Shortly after the Wall Avenue Journal article was revealed, Google revealed an article on his weblog titled "How will we combat the pretend industrial profiles on Google Maps."
Google acknowledges that there’s a drawback with pretend firm listings, though it has been cautious to not reveal any particulars:
"It's a relentless balancing act and we're frequently engaged on discovering new and improved methods to combat these scams with numerous continually altering guide and automatic programs. However we can’t share an excessive amount of element about these efforts with out operating the danger of really serving to fraudsters discover new methods to thwart our programs, which might defeat the aim of all our work. "
Google mentioned it eliminated greater than three million pretend skilled profiles final yr – 90% had been eliminated even earlier than a person may see the profile.
Google's inner programs accounted for 85% of those deletions, whereas about 250,000 of the pretend industrial profiles had been reported by customers.
It subsequently appears that vital progress has been made in stopping unhealthy actors in Google Maps earlier than they’ll rip-off clients.
Google acknowledges that there’s nonetheless a variety of work to be executed and states that it needs to do higher.