Google recommends that AMP pages which are now not obtainable be redirected to a non-AMP model

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If the AMP model of a web site is now not obtainable, you need to configure redirects to the suitable non-AMP pages – at the least that’s what Google recommends.

Through the restructuring of a web site, it might occur {that a} beforehand proposed AMP model is now not obtainable. Google search customers would then obtain an error after clicking on a outcome whereas the AMP model of Google remains to be displayed within the search outcomes.

Usually, when altering the URL construction, redirects to new URLs needs to be configured. This ensures that guests and search engine robots land on the proper new URL after they name an previous URL.

This precept also needs to be revered if the AMP model of a web site is now not obtainable. This comes out of a response from Johannes Müller, which he gave on the request of a person. The latter was shocked that error messages for configured redirects from AMP to non-AMP seem within the Google Search Console, wherein it was identified that the vacation spot URLs weren’t pages AMP legitimate.

Google: configure redirects even if the AMP version is no longer available

Based on Müller, redirects ought to at all times be in place when the URL construction of a web site adjustments. By the best way, it may possibly take some time for AMP URLs to vanish from search outcomes, even when all AMP site visitors comes from search.


Christian Kunz

By Christian Kunz

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