Google's John Mueller recommends adhering to the corporate's formal information necessities for structured information to make sure content material might be seen as an enriched end result.
This subject was mentioned within the final a part of the #AskGoogleWebmasters collection of movies during which the next query was requested:
"Ought to we use structured information in accordance with Google's developer web site (together with required / really helpful properties) or can we use extra Schema.org properties outdoors of the developer website?"
In response, Mueller states that it’s completely high quality to make use of structured information properties that aren’t included within the Google developer website. The structured information listed on the developer website is what Google formally sees as enriched outcomes. There are a lot of different sorts out there for site owners.
That stated, if the objective is to show a webpage as a rewarding lead to Google, it’s strongly really helpful that you just adjust to the official necessities of the corporate.
It is very important remember the fact that the usage of structured information doesn’t assure that an online web page will likely be displayed with a wealthy end result, it merely makes it less complicated. eligible to be displayed as a wealthy end result.
Using structured information sorts outdoors of these formally supported by Google is non-obligatory, but in addition acceptable. Though structured information is just not supported within the type of wealthy outcomes, Google nonetheless helps you higher perceive the content material and rank it accordingly.
Right here's how Mueller explains it:
"Regardless, you’re all the time welcome to make use of structured information to offer a greater machine-readable context to your pages. This may increasingly not all the time lead to seen modifications, however should still assist our techniques show your pages for related queries. "