Google: higher personalize content material and dynamically adapt it as a substitute of making extra URLs

  Google Desk

If you wish to customise the content material of an internet web page, Google says that it’s higher to regulate it dynamically quite than d & # 39; ship customers to different URLs.

Customizing a web site must be carried out by dynamically adapting the content material, not by referring customers to particular URLs. As well as, Johannes Müller was suggested by Twitter on the request of a person. They wished to know if it could be higher to customise a web site primarily based on options such because the referral web page or the search key phrases being searched by modifying the content material or redirecting to alternate URLs.

In keeping with Müller, customizing the content material. desire. Extra URLs would add complexity. The important content material of the web page should not be modified. It could be simpler to attain if the content material was tailored immediately on the web page:

 Google: Personalize the content of a website rather than redirect it to a different site. other URLs

In case you resolve to make use of extra URLs for the variant, watch out to not duplicate the content material. This may be carried out, for instance, by establishing a canonical hyperlink to the primary variant.


 Christian Kunz

By Christian Kunz

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