Google published a 30-page white paper describing how the company fought against misinformation in Search, News, and YouTube.
Here is a summary of the main conclusions of this white paper.
What is disinformation? 19659004] Everyone has different points of view about what is considered misinformation, or "false information".
Google claims that users are objectively problematic when people deliberately and deceptively try to deceive others.
Fooling and misleading using speed, scale and open web technologies as "disinformation".
So this is what the white paper refers to with regard to misinformation of terms.
How does Google fight against misinformation?  Google recognizes that it is difficult to fight misinformation because it is almost impossible to determine the intent behind a piece of content.
The company has developed a framework to meet this challenge. Includes the following three strategies:
1. Make content count
The information is organized according to ranking algorithms, designed to reveal useful content and not to promote ideological views.
2. Counter malicious actors
Algorithms alone can not verify the accuracy of a content. Google has therefore invested in systems to reduce spammer behavior
on a large scale. It is also based on human analyzes.
3. Give more context to users
Google provides users with more context through mechanisms such as:
- Knowledge Panels
- Fact Finder Labels
- "Full Coverage" Function in Google News  "Breaking News" Panels on YouTube
- "Why This Announcement" Labels on Google Ads
- Comment Buttons in Search, YouTube, and Advertising Products
Fighting Disinformation in Google Search & Google News
As SEOs, Google uses ranking algorithms and human evaluators to organize search results.
Google's white paper explains this in detail to those who may not be familiar with how research works.
Google notes that Search and News shares the same defenses against spam, but does not use them. classification systems and identical content rules.
For example, Google search does not delete content except in very limited cases. While Google News is more restrictive.
Contrary to popular belief, Google indicates that search results are not highly personalized, based on user interests or search history.
Fighting Misinformation in Google Ads
Google researches and takes action against attempts to circumvent its advertising rules.
The following strategies have been adopted to combat misinformation on Google's advertising platforms: pages with insufficient original content or pages that offer little or no value.
Google has strict policies for keeping content on YouTube unless there is a flagrant violation of community guidelines.
The company is more content-selective with respect to YouTube's recommendation system.
Google aims to recommend quality content on YouTube while recommending less frequently content that may be close, but not quite, violates the guidelines of the community.
Content that may misinform users in a harmful way, or poor quality content that may lead to poor user experience (such as clickbait) is also recommended less often.
For more information
For more information on how Google fights against misinformation within its Download the full PDF here
Subscribe to SEJ
Get our daily newsletter from SEJ founder Loren Baker on the latest industry news!