John Mueller of Google just lately defined that by way of rating, there was no distinction between consumer generated content material and foremost content material.
Mueller responded to Ask Google Site owners on YouTube the next query despatched by a web site proprietor:
"Google ranks internet pages based mostly on relevance and high quality of content material (amongst different elements). Does this additionally apply to user-generated content material?"
Mueller's response might be learn beneath.
Person generated content material refers to something added to a web page by customers after the web page was initially posted.
This could embody all the things from feedback on the finish of an article, to dwell discussions between customers, to total pages written by different web site customers.
There are lots of various kinds of user-generated content material, and Google treats it the identical as content material printed by the writer of the unique web page.
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Mueller advises that user-generated content material on a web site ought to dwell as much as the positioning proprietor's requirements for its personal content material.
In different phrases: don't let something printed by customers.
Right here is the reply in Mueller's phrases:
"Total, Google doesn’t distinguish between the content material that you’ve got written and the content material that your customers have written.
In case you publish it in your web site, we’ll see it as content material that you just wish to publish. And that’s what we’ll use for rating.
In any case, it's your web site, proper?
So in case you have a bigger quantity of consumer generated content material, be certain it meets your requirements for posting content material to your web site. "
Moderation of consumer generated content material
Mueller then affords methods for websites to soundly settle for user-generated content material in a manner that doesn't have an effect on rankings.
First, Mueller recommends blocking pages containing user-generated content material from the Google index till they’ve undergone high quality management.
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Right here's how Mueller recommends moderating the UGC:
"A easy manner to do that is to stop these pages from being listed by default and solely enable them to be listed in case you are happy with the standard.
For instance, you’ll be able to block them with a noindex robots Meta tag, which you delete as soon as you might be happy. It’s as much as you to find out how a lot it’s essential be happy with the content material.
Some websites acquire details about different customers' satisfaction with the content material, which might be helpful for this. "
Associated: What’s nice content material?
UGC attribute for hyperlinks
Mueller concludes the video by advising web site homeowners to take precautions with regard to user-generated content material that incorporates hyperlinks.
Many websites that settle for user-generated content material fully ban hyperlinks. For many who enable hyperlinks in UGC, Mueller reminds them to make use of the UGC hyperlink attribute.
"Lastly, one factor to remember with user-generated content material is that, by default, you in all probability can't assure which hyperlinks have been added.
For these, now we have a manner of telling ourselves that these hyperlinks are user-generated content material with the attribute rel = "ugc". "
Alternatively, web site homeowners can in the end accomplish the identical factor through the use of the rel = "nofollow" attribute.
Google continues to push for the adoption of the hyperlink attributes it launched final 12 months.
See: Google Makes Large Modifications To Nofollow And Introduces 2 New Hyperlink Attributes
To listen to Mueller talk about how Google treats user-generated content material, see the total video beneath: