March 30, 2019
Because of Christoph Baum, who once more drew my consideration to a basic updating thesis that I had initially briefly, however then overlooked, as a result of I assumed others have been more likely. However now that I’ve analyzed a couple of extra rivals, this "picture thesis" is turning into increasingly believable. Is it potential that the dropping websites supply nearly all of the " contained within the content material " – whereas the winners have nearly none?
The sphere of winners and losers is huge – I voted for the subsequent thesis Nevertheless, analyzed primarily within the medical surroundings. It ought to be famous that award-winning web sites reminiscent of netdoktor.de or internisten-im-netz.de supply nearly no photographs on their web sites. Not like ex. Apotheken Umschau, Onmeda and even my pages, which have all misplaced.
It’s indeniable that the present Google replace is worried solely with the Shorthead (distinctive key phrases) wherein the search intent will not be distinctive . The longtail is nearly unchanged.
So far, I assumed this replace was a type of ghost replace II, Anbiter being most well-liked to the guides. Nevertheless it may also be very totally different …
Was there a "bonus to the picture"?
Potential (and even possible) is that there was up to now some type of "[ Bonus to the picture ", and for photographs within the content material (in regards to the topic, a part of the content material mediation).
That might clarify why my pages have steadily gained visibility in recent times – additionally and particularly for the only key phrases challenged – with out me (in lots of instances) altering something in regards to the sides could be. I’ve at all times enriched my articles with many photographs and explanatory graphics.
Following the replace of Medic this impact could have had a very robust impression. Many (good) photographs have been subsequently a type of "rank assure" – to be sincere, I at all times described it in my workshops and conferences. It was true that with roughly the identical textual content material, the pictures typically represented the highest of the size.
Thesis on the principle replace: The bonus picture is gone!
This impact appears to be light. That is the " Bilder-thesis " as the reason for the principle replace:
Within the case of ambiguous search queries (particularly Shorthead), the pictures have now misplaced their bonus classification.
For instance, you possibly can search for the search time period "leucocytes" on Google ( The hyperlink opens the search Google ): earlier than the replace, I used to be on the place a. The pages that are actually (in keeping with Wikipedia) don’t have any picture within the content material (netdoktor, internisten-im-netz, krebshilfe).
High quality of content material ???
If that have been true then it will after all be deadly . As a result of, after all, photographs are very helpful in lots of areas and might help ship content material quicker and extra precisely.
I personally had experimented with the content material with out engaged on the pictures. In consequence, after all the press fee will increase on promoting materials which primarily accommodates photographs. The editorial content material photographs are in direct competitors with Adsense and Co. in . Pages that don’t use photographs generate larger promoting income. However after all, I clearly determined to not undertake this technique on the time, particularly as a result of the pictures have been an element of uniqueness for me and my pages and likewise had a constructive impact on the alerts of customers (s') they have been good).
If the photographs should not true. For rating bonuses to supply extra, you may also do with out it and use solely promoting materials to revive content material (visually, not content material). From the perspective of the mediation of the editorial content material that is after all very unsatisfactory – particularly for many who are anxious about this type of mediation that’s greatest suited. The far more efficient methodology would somewhat be to repeat the content material of in different phrases!
This may occasionally additionally clarify why so many individuals really feel that this replace doesn’t enhance the standard of the search outcomes. 
As so typically: these are simply concerns that come up from guide surveys in my areas. It’s your accountability to confirm or disprove these observations in your surroundings. And also you? Do the monitored winners pages (with ambiguous shorthead key phrases) have photographs within the content material? Or the other: do the Loser pages shine with many editorial photographs?
Vital Discover: This can be a thesis ! No one ought to rush on the pictures now – definitely not if they provide actual added worth to guests. First, wait to see what observations come collectively.
Christoph Baum additionally recalled as soon as once more that, in keeping with his understanding it is also different media (from Google verticals), for instance. additionally movies. So, please, additionally just like the feedback within the feedback.