Google has confirmed the execution of a take a look at consisting in displaying zero outcomes for queries when no related outcomes have been discovered.
As a substitute, Google returns a message indicating "Hmm … the outcomes of your analysis don’t appear very related."
The message is adopted by a immediate to "See the outcomes anyway."
A number of customers reported seeing this anomaly within the final 24 hours. Solely when SEMRush tweeted about it did Google lastly reply.
– SEMrush (@semrush) May 7, 2019
In response, Google's Danny Sullivan confirmed This can be a restricted expertise that, in the mean time, is "too heavy".
Sullivan additionally mentions that Google had no intention of displaying advertisements on this display.
"It's a slender expertise centered on the occasions when our methods detect that there’s little related content material accessible on the internet for the given question." He appears to be overtreating. We’ll examine and make changes, together with making certain that advertisements aren’t served by default. This was not deliberate. "
It might be fascinating to see a listing of queries that set off this expertise. I don’t usually do not forget that I looked for one thing with out seeing at the very least one related end result.
In the event you encounter this expertise, you could discover a option to reap the benefits of creating related content material for queries the place there may be none.