Google has confirmed the execution of a check consisting in displaying zero outcome for queries when no related outcome has been discovered.
As a substitute, Google returns a message stating "Hmm … the outcomes of your search don’t appear very correct. related. "
The message is adopted by the immediate " see the outcomes anyway. "
A number of customers have reported seeing this anomaly prior to now 24 hours. That's solely when SEMRush tweeted about it that Google lastly responded.
We’ve recognized the weird manner during which #Google highlights the truth that the search outcomes is probably not related, has anybody ever seen it earlier than? ] @rustybrick @sejournal @sengineland @TheSEMPost
– SEMrush (@semrush) May 7, 2019
In response, Google's Danny Sullivan confirmed that is Restricted
Sullivan additionally mentions that Google's intention was not that advertisements be displayed on this display.
"It is a shut experiment centered on the occasions when our methods detect the information there. There may be little related content material out there on the internet for the given question. He appears to be overtreating. We are going to examine and make changes, together with making certain that advertisements are usually not served by default. That was not deliberate. "
It could be attention-grabbing to see the record of queries that set off this expertise. I don’t usually keep in mind searching for one thing with out seeing at the very least one related outcome.
In case you encounter this drawback, chances are you’ll discover a technique to reap the benefits of it by creating related content material for queries the place there is no such thing as a operate.