Google about EAT: Don’t disguise details about the authors and reviewers of a web site!

Author Information

Google recommends clarifying and never hiding details about authors and reviewers of any content material on a web site.

As everybody is aware of, Google attaches explicit significance to the reliability and high quality of the web sites of sure sectors. When requested what could possibly be executed to enhance the "EAT" elements of a medical machine web site in Google's eyes, Johannes Müller responded in a latest webmaster bubble with an fascinating suggestion: Google collects details about authors, reviewers and the web site in several methods. The content material itself would even be utilized in the identical method as web site guests.

EAT refers back to the phrases "experience, authority, reliability". The expertise or experience, relevancy and reliability of a web site are critically evaluated by Google, notably in so-called YMYL sectors equivalent to medication and well being, domains authorized, monetary, and so forth. YMYL means "Your cash, your life".

Based on Müller, it is rather helpful to know who created the content material and who checked it. This data shouldn’t be hidden within the structured knowledge as a result of guests not often seek the advice of the supply code of the online pages. It’s due to this fact essential to decide on a logical method from the perspective of the consumer.

Already in June Johannes Mueller had declared, The creator pages belonged to a superb consumer expertise and constituted a high quality indicator. And final month Muller gave the tracecooperation may result in higher content material.

thanks a lot Glenn Gift

Cowl picture: Copyright Artur – Fotolia.com


Christian Kunz

By Christian Kunz

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