Favicon abuse in search outcomes: Google punishes first pages

Google: new mobile search design

Shortly after the introduction of favicons on the pages of cellular search outcomes, Google has sanctioned some web sites on which favicons have been misused.

Google had cellular search web page design final week amendedSince then, the favicons of the web sites seem within the snippets of the search outcomes. The small graphics seem within the higher left nook of the extract and extra clearly point out the creator of the outcomes.

Sadly, some web site homeowners have abused favicons, and Google is now beginning to not put up favicons on sure web sites. For instance, the web site of a widely known on-line marketer has been endowed with a favicon similar to that of Google Advertisements. Danny Sullivan, of Google, introduced yesterday by way of Twitter that he would do one thing about it. Pages in opposition to the Tips for favicons Within the search, solely the usual favicon obtain:

Google: Example of misuse of favicons

The rules for favicons are:

  • The favicons and the house web page should be capable to be crawled by Google and should not be blocked.
  • The favicon ought to replicate the mark of the web site to assist customers rapidly establish the web site as they scroll via the search outcomes.
  • The favicon have to be a a number of of a 48-pixel sq., corresponding to 48 * 48, 96 * 96, and so forth. It needs to be famous that SVG photographs will not be fastened dimension. Every legitimate favicon format is supported. The picture is resized by Google at 16 * 16 pixels. It cannot be supplied favicon in 16 * 16.
  • The favicon URL shouldn’t change.
  • Google doesn’t present favicons thought of inappropriate. These embrace, for instance, pornographic representations and symbols of hate corresponding to swastikas. If this content material is acknowledged by Google, it is going to be changed by a default favicon.

On the query of how Google acknowledges abusive favicons, Sullivan responds that there are each computerized strategies and person feedback:

How Google recognizes abusive favicons

So, for those who at all times use misleading or inappropriate favicons, it is best to change this as rapidly as doable.

Christian Kunz

By Christian Kunz

search engine marketing professional. Do you want recommendation to your web site? Click on right here

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