Do we want a public net index?

Google itself is extra usually the topic of studies on Google Information than ought to be the search engine. Simply in latest days, for instance, VG Media has already claimed 1.24 billion euros to Google on the idea of the brand new auxiliary copyright supported by Google by of the European Fee . Within the close to future, Google must supply options to Google Search and Chrome, and the $ 500 million Idealo lawsuit continues to be pending.

On this context, Dirk Lewandowski professor of knowledge and knowledge analysis The session at Haw Hamburg and one of many "professors of serps" d & # 39; 39; Europe have proposed (PDF model) to individually exploit the totally different components of a search engine:

Proposal to create a Internet index separating the infrastructure a part of the search engine – l 39; index – of the companies half which can function a base for a myriad of serps and different companies utilizing net information.

As a central drawback, he sees that within the design of a rating algorithm, the imaginative and prescient of the world of the creators at all times comes into play – and is subsequently actually impartial. and outcomes with out prejudice are usually not given. This could pose an issue due to Google's market share of 90% in Europe

The Resolution: Separation of Evaluation / Index in addition to the Interface / algorithm of serps. On the idea of a public infrastructure, an entire vary of various analysis suppliers should emerge and supply the variety we so badly want .

Can this work? I’m moderately skeptical and for these causes:

Google owns your complete "stack"

Google has (within the truest sense of the time period) a lot of the Web. All of it begins on the backside: Google's public and free DNS server is essentially the most used DNS server, with Android. Google is by far the most well-liked smartphone working system, Chrome's market share on the desktop usually reaches new heights, to not point out Google Analytics. Opponents with a critical market share. I may proceed this virtually infinite record. And if Google doesn’t have the puzzle but, it will likely be purchased – as within the analysis contracts with Apple and Firefox.

Analysis on the ML period: the group does it

What concerning the new oil or gold are nonetheless not solved (solely that I can’t not hear each). However it’s clear: in essence, the assertion is right. Within the age of machine studying, {hardware} and software program are largely public. The distinction between an excellent and a nasty consequence comes from studying information used to create the algorithm. And right here, Google has an enormous lead: on the one hand, Google has, as described above, entry to far more than analysis information, however, the search quantity can also be fairly necessary within the areas of Longtail on Google to get significant outcomes. Though Lewandowski suggests a return of consumer information particular person serps within the total system. I dare to doubt that this may offset the structural disadvantages.

Change is troublesome

There are options to Google. Even very quite a few and, objectively measured, additionally excellent options . And but, virtually all need Google search outcomes. The belief within the Google model, which has grown through the years, is so massive within the search market that it's arduous to persuade customers of a change. Customers desire Bing leads to the Google format than Google leads to Bing design. A profitable various have to be considerably higher than Google to provoke the modification of a brand new search engine.


Any impetus for extra variety within the panorama of European serps is useful and welcome. From an educational perspective, the thought of ​​offering caterpillars and indexes as a primary public service in Europe and thus guaranteeing elevated competitors is comprehensible. Nevertheless, I’m skeptical that it’s going to work on the Web. However the EU has already funded a whole lot of issues, who is aware of and is value making an attempt.